One constant feature of human nature is the desire to take over and rule large amounts of territory. Whether in ancient history (Alexander the Great, Julius Caesar, Cyrus of Persia, etc.), or in modern history (Adolf Hitler, Joseph Stalin, Napoleon), people want to build empires.
By contrast, there are those armies who defeat their enemies, and yet allow those enemies to keep their land afterward: nations which do aim to absorb their enemies, but rather to turn their enemies into friends. In the modern world, there is one such nation: the United States.
After two world wars, we returned all conquered lands to their own nations. After Operation Desert Storm, we returned all territory. We are preparing now to return Iraq to the Iraqis.
Colin Powell, former secretary of state, said, "Over the years, the United States has sent many of its fine young men and women into great peril to fight for freedom beyond our borders. The only amount of land we have ever asked for in return is enough to bury those that did not return."